Facebook has changed the way we interact with friends and family, and LinkedIn has done the same for business relationships. More people are using LinkedIn to discover jobs and interact with clients, colleagues, and other professionals because it is the only major social media platform that is exclusively focused on the professional world. Very few people and businesses today do not have a LinkedIn profile, which is remarkable given that the website was only introduced 14 years ago.

It was founded in 2002, but the site didn’t launch until 2003. To build the website, Reid Hoffman collaborated with a group of individuals from and PayPal. Growth at first was slow and limited, but as the site’s features developed, growth became rapid.

Take advantage of LinkedIn

The best way to take advantage of LinkedIn’s success in helping you find a job or a professional for the job that needs to be done is to create an engaging profile. 

Your profile should showcase your skills, experience, and achievements in order to attract potential employers and clients. Additionally, it is important to build relationships with other professionals by networking regularly. Regularly connecting with others and engaging with their posts can help you build relationships that may result in job offers or business opportunities. Finally, it is important to keep your profile up-to-date and ensure that it reflects the most accurate information about your career and professional experience. 

By keeping things current, potential employers will be more likely to take notice and reach out to you with job or professional opportunities. It is an invaluable tool when it comes to finding a job or getting hired for a specific job, so make sure you’re taking full advantage of its features and benefits!

LinkedIn benefits

As we’ve mentioned, LinkedIn will help you lead a successful profession life, and will act as a helper in building your career or company. There are many benefits related to the platform, and in order to make the most out of it, you need to be well-aware of them all. Let’s analyze some of LinkedIn’s benefits when discussing networking:

Create a powerful personal or business brand

Nowadays, we conduct Google searches about people before or during interactions with them (well, not only professionally but even before a date). Showing off our knowledge and expertise helps us establish our credibility. Because of this, LinkedIn may present us as competent professionals who are reliable sources of information or service providers. The same is for businesses: a LinkedIn page and staff members promote their service or product by dividing their work and acting as ambassadors on the platform. A company’s brand may be established as a result.

Promote your business and attract clients

Marketing professionals use this network to create business connections, build brand awareness, increase website or social media traffic, and generate leads. You may find better leads and your target audience using LinkedIn Sales Navigator. The landing page for the specific LinkedIn services can be used by freelancers and the self-employed to promote their offerings and enterprises and expand their potential clients.

Find a job

Many businesses use LinkedIn, mainly its job search function, to find talent. After examining a candidate’s profile on the LinkedIn search engine, recruiters may also get in touch with them personally. Before submitting applications or attending interviews, job seekers can use the website to investigate firms, interviewers, recruiters, and hiring managers.

Create collaborations

You can arrange different collaborations on this network, regardless of either you use it for work, company, or personal branding. Finding partners, approaching keynote speakers, promoting your product, and producing content with influencers like posts and videos are a few examples.

Learn from interesting content

LinkedIn exposes you to a variety of content in a world where reading the news isn’t the only way to stay informed. Through the posts of your contacts and LinkedIn groups, you may interact with insightful information.

Get expertise

You may improve your business, creative, and technological abilities through LinkedIn Learning courses, and you can even receive certifications. If you’re not on the platform for finding a job, you might be looking for a professional to get the job done for you or advise you on some matters. Don’t forget that your connections will bring you valuable knowledge on topics you might not be familiar with.

Bottom Line

Using LinkedIn can help you connect with a professional community, find job opportunities, and stay up-to-date with industry news and trends. It can also help you build your professional network and showcase your skills and experience to potential employers. Overall, using LinkedIn can be a valuable tool for advancing your career and achieving your professional goals. Companies such as ours, WonderIt, have seen the potential this platform has, and have been successfully using it for some time now.