SaaS development

At WonderIT, we specialize in SaaS development and have been providing top-notch solutions for years. In this article, we will reveal the 8 secrets you didn’t know about SaaS development. By the end of this article, you will have a better understanding of what SaaS is, how it works, and the benefits it can provide to your business.
First, let’s answer the question: What are SaaS and SaaS development?

SaaS or software as a service is a way of delivering applications over the Internet—as a service. Instead of installing software, you simply access it via the Internet, with no problems at all. 

In this article, we will guide you through the whole process and tell you why you might need SaaS. Afterward, you’ll know how companies such as Netflix are doing it!

Things you need to do before developing SaaS 

  • Do a research before SaaS development

Usually, we suggest doing a thorough research of the Web, social media, and other companies. But right now, we will suggest doing an inside research of your company- your business, products, services as well as the target group. When it comes to SaaS development, it’s about your company and your customers, and what works for different target groups might not work for yours.

People often skip the first step A.K.A. the research. That’s a huge mistake because you need to do it in every aspect. When you’re willing to find information on a certain theme, you surf the net, finding and reading various different topics and deciding whether or not that specific info will be of value. Well, the same goes for when it comes to SaaS development. It will consume some of your time, but it’s better to do it now than regret not doing it later.

The secrets about SaaS that no one tells you

  • SaaS can be quite the catch especially for small companies

As with mobile app development, SaaS development is a huge deal, especially for small businesses. The reason: You will be different. You will stand out and you will give your customers a whole new experience. This will get you and your company a great public image and you will blow competitors out of the way to success. What better way to become well-known than by the originality and service that you provide?

  • A smooth run does about 80% of the job when it comes to SaaS development products

There is nothing worse than a program, software, or any app, in general, being slow and crashing all the time. That’s why you need to pay some extra attention when it comes to SaaS development. It might take some time (as well as money), but it’s going to be worth it. Give the best version to your customers- no glitches, no bugs, not any single problem. For that cause, developers often release a beta version of the software and observe how people will behave and whether they’ll get positive feedback. That way, they can change the things customers didn’t like or use.

  • First, you promote the Saas, then SaaS promotes you

Just like you’d promote any other products or service, SaaS will need to be promoted as well. Try finding the best ways to promote it. Do a quick research. Find out the multiple ways of promoting and find out what suits you the best.  After the right promotion takes place and the SaaS blooms, you won’t have to promote it anymore. From then on, the SaaS will promote you and your company, so all the effort will pay off.

  • Market the product beforehand

When it comes to products and service promotion, you develop a certain product first, and only then you start promoting it. It’s vice versa with SaaS development. You want to get people interested, excited, read, and hear some feedback in terms of functions and designs. That way you’ll be able to fix things first and run the best version of your SaaS.

  • Ask people openly 

There are two main questions that seek an answer: 

Would people use this SaaS product? 

Would they be willing to pay for it? 

Well, what better way to find out, than to present your idea in front of people- let’s say 100 of them, and listen to their opinion? First, you will give a great speech about the importance and the vision of the thing, and after that, you’ll get feedback. If you get at least 80% positive answers, go straight to SaaS development! 

You can always give out a free version and a premium version with a certain price attached to it. That way, you’ll have many customers, and some of them will pay for the SaaS. 

  • Have your income multiplied by SaaS

There’s not much to be said here. The title says it all. SaaS will definitely increase the income of you and your company. It can only be of great use and it can do no harm to you if you treat it correctly. 

  • Constantly educate your clients on the SaaS development product

You do not only want to develop SaaS. you want to teach your customers how to use it. Try giving out free trials and training, as well as some hints and pop-ups that will help new customers manage everything so that they don’t have any problems. The simpler the usage, the happier the clients!

  • Being unique shouldn’t be your main concern when it comes to SaaS!

A good SaaS is a good SaaS, no matter the uniqueness! Sometimes when you try too hard to be unique, you make mistakes that can be fatal in terms of money and time. That’s why most companies seek inspiration and ideas from other businesses. Try finding a few options that you like from multiple firms and see if that would suit your business. That way, you won’t be doing anything radically innovative, but you won’t be copying other firms as well. It’s a win-win situation!


SaaS development can be a tricky and complex process. While you’re at it, let us give you an example of some successful SaaS products: Microsoft office 365, Slack, Google Apps, Dropbox… You need to read all the info you can find and consider hiring a skillful and experienced developer (if you’re not one yourself). Afterward, you need to do a second research and find out a way to promote it and to teach your clients how to use it, so that they can get the best of it. Remember, SaaS should be developed for your clients and potential clients that might find it useful. You’re not developing something for everyone, so keep an eye on the details. Choose functions and features that will suit the basis of your company!

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Aneta P

Aneta is a Passionate Content Writer with knowledge of various fields & writing SEO friendly articles that meet all requirements. Also, writing pieces of content that promote the products/services of your business.